Session 4: Knowing and Serving Your Market


Session 4 Summary

Session 4 of the Entrepreneurship Series focuses on understanding that God is holy and calls us to be set apart (Leviticus 20:26). We identify the specific group of people we can best serve with our product or service and what their characteristics are. From that understanding, we develop a marketing mix to meet those needs. We begin to understand different ways to serve our customers well so that God is glorified in our loving relationship with them. Based on what we learn, we develop a strategy for maximizing sales.


Session 4 Outline
  • Target Marketing
    • Check Out Your Competition
    • Analyze Your Product or Service
    • Choose Specific Segments to Target
    • Evaluate Your Decision
  • Marketing Mix
    • Product
    • Price
    • Place
    • Promotion
  • Customer Service
    • What is Customer Service
    • Talking with Your Customers
    • Meeting Your Customers’ Needs
    • Handling Problems and Complaints
  • Sales
    • Word-of-Mouth Marketing
    • Retail Selling


Session 4 Sample Pages